Trifecta Nutrition delivers chef-crafted, organic meals tailored to specific dietary needs and fitness goals, making healthy eating convenient for busy individuals seeking weight loss, muscle gain, or overall wellness improvement.
Trifecta Nutrition
Creative Direction
Video Production
Post-Production
Animation
Known as the go-to for meals for athletes, Trifecta’s digital video presence is immense. The idea for this campaign was to breath cinematic life into how their testimonials/ brand ambassador profiles were being messaged, and showcased across their social channels.
Featuring Ingrid Romeros intriguing story, the Lucid team was able to execute a long-form profile that would be spliced into micro-content (for use on the brands YouTube Channel + other social outlets) that showcased the human element of being an athlete, and trying to stay on top of eating a well balanced diet.
Fields marked with * are required