Smart Rent
Smart Home + Property Operations
for Multifamily

Insight:

Smart Rent is a publicly traded property tech company specializing in the multi-family industry’s smart home automation and property operations sector.

As a legacy client of Lucid Creative Co., our work began in 2019 while Smart Rent was pre-IPO and in the beginning stages of fundraising. Our efforts have been responsible for bringing invaluable case studies and campaigns to life that have supported sales, branding, communication, and marketing initiatives.

Idea:

Smart Rent’s idea of taking properties “next level smart” has spurred a variety of product solutions. The challenge? Taking the complexities of technology and simplifying it to communicate and showcase value to enterprise-level buyers.

Impact:

Founded in 2016, and after four years of working hand in hand, Smart Rent has leaned on Lucid Creative Co. as a trusted extension of the core team. Our role has supported a multi-functional approach across sales operation, marketing, creative, and brand teams to help the start-up go from fundraising to over $50 million in revenue.