Insight:
Sea-Doo is a BRP (Bombardier Recreational Products) brand. Specializing in personalized watercraft (PWC) and boats, they provide users with a way to explore lakes to the world’s most remote locations with adventurous and nimble product lines.
Client
BRP- Sea-Doo
Services
Scriptwriting
Video Production
Photography
Post-Production
Animation
The Campaign.
Idea:
Sea-Doo has a robust library of video content that supports brand awareness campaigns all the way to “search-optimized” branded content. Our work together gave way to a partnership with Sea-Doo brand ambassador Alvean Azurin to produce a series of search-optimized video content (with supporting photography) around their “responsible rider program” initiatives along with a “how-to Sea-Doo series.”
Impact:
As a result, our efforts supported the brand marketing team in launching a successful “Boating Safety Week” campaign that spanned social, web, email, and paid media campaigns to raise awareness around safety on the water.
BRP- Uncharted Playgrounds
Let’s Get to Work!
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