Insight:
Olde Salem Brewing is a local hang out and brewery that serves the greater Salem, Va metro. With two locations, serving a middle aged demographic and the other serving a college age demographic, social media was a must have.
The challenge? A strategy to not only showcase each locations uniqueness, love for the community, and personality behind the brand– but to do so in a way that would help drive foot traffic, and maintain brand personality/ consistency across social channels.
I was skeptical about hiring a third party as we have tried in years past without impactful results, but I was thoroughly impressed. Professional, motivating, and delivering on what was promised.
Action:
With a secondary location newly opened, the first step was to understand what was working, what wasn’t and how to create a functional and simple system to implement.
In addition to performing a complete social audit, Lucid guided OSBC’s founders through a more simplified and organized approach to content creation that converts. Throughout the process, our work featured continued strategic consulting calls, a content strategy deck (To have continued ideas to pull from), custom content repository, templates and custom data tracking implementation.
Impact:
Throughout our journey with Olde Salem Brewing, we were able to help simplify their process and implement a content marketing system– helping to reduce overhead, increase overall following growth, and most importantly increase engagement/ web traffic.
The Keys Guild
Let’s Get to Work!
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