Insight:
Livvy puts the power of design in the user’s hands to tap into their own inspiration through the power of AI (Artificial Intelligence). By utilizing the proprietary software, users scan the place in which they’d like to design and receive personalized designs with 3rd party product suggestions that turns amateurs into design pros.
The Campaign.
Idea:
With a new and differentiated technology Livvy sought to create a luxury brand feel through video and photo that would be used through out social and digital applications. With that idea in mind, the Lucid team helped location scout and select homes with uniques aesthetics to create high end brand imagery.
Impact:
By setting the standard with high end video and photo content, Livvy is poised to utilize these assets throughout social, digital, web, and print design collateral instead of stock imagery.
Atomos
Let’s Get to Work!
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