Insight:
GoodPop is a frozen CPG (Consumer Packaged Goods) brand out of Austin, Texas specializing in ice pops and dairy free snacks.
As the first food brand to be “Plastic Nuetral Certified” by 4Ocean, they’re on a mission to make better choices for people and the planet, using sustainably sourced ingredients and eco-friendly packaging.
Client
Services
Creative Direction
Storyboarding
Scriptwriting
Commercial Video Production
Post-Production
Animation
The Campaign.
Idea:
With the development of a new product category, the goal of these pilot commercials was to capture the interest of major retailers and grocers like Walmart, Kroger, and HEB.
By showcasing the unique appeal and high quality of our new offerings, these commercials served as an essentail tool for pitching to potential distribution partners. The objective was to demonstrate the product’s market fit potential and secure placement on the shelves of prominent stores, ultimately expanding GoodPop’s reach and availability.
Impact:
By effectively highlighting the appeal of the new product category, these essential pieces of content helped secure distribution deals with major retailers such as Walmart, Whole Foods, and Amazon, among others.
This strategic move not only boosted the visibility of the brand but also ensured a successful launch of the new products across a wide range of prominent retail platforms.
AcuSpray
Let’s Get to Work!
Fields marked with * are required