Brand Strategy Services Crafted To
Level Up Your Positioning,
Perception and Presentation.
Gain business clarity, insights, vision, and strategic direction that connects your brand story to your ideal customer.
Connecting Your Brand To Your Dream Customer
Our brand strategy services are more than shapes, colors, photos, and videos put into your website or marketing collateral.
To us, having a solid brand strategy is an extension of who you are, the values you place on the business, and, most importantly– how your audience will perceive the value they get from you throughout their time with you.
It’s the essence of making people feel a certain way and a crucial first step in moving your audience from where they are to where you want them to be.
What Are Brand Strategy Services?
Brand strategy services are your business’s north star and are crucial in gaining insight into how your brand is positioned, perceived, and presented to your target audience.
Why Lucid For Brand Strategy Services?
Strategic Storytelling
Access a strategic brand storytelling framework designed to clarify what you stand for, discover your unique selling proposition, and use it as an asset to gain new customers.
Insightful Positioning
Stand out from the crowd and double down on your value proposition so you can turn your audience into repeat customers.
Elevated Perception
Pair your brand story with an impactful visual and written identity so you can sell more and give your audience a dream customer experience throughout brand touchpoints.
Your Holistic Brand Strategy Partner: Our Services
Create a brand that not only looks beautiful, but continually drives growth through a proven framework.
Work 1:1 with us to strategically align your brand strategy, creative, marketing, and messaging efforts to maintain brand integrity without the business overhead.
Your image and communication style with employees and customers are crucial. Our brand strategy process focuses on helping you build trust, elevate your visual perception, start conversations, and drive loyalty.
Positioning your product or service is crucial in a successful venture, business launch, or rebrand. We help you create an impactful story that aligns with who needs what you’re offering and ensure it stands out amongst your competitors.
You need help crafting a message that will appeal to your target audience and turn strangers into customers. We’ll analyze your product/service and create a compelling story that resonates with your audience. Thus, empowering strangers to go from “I don’t know what that is.” to “I have to have that now!”
Our Proven Brand Strategy
Process.
Helping you build a brand that is beautiful and effective.
Schedule your complimentary 30-minute video call with us if you are ready to unleash the power of your brand & business.
In this call, we will:
- Talk about the challenges you’re experiencing.
- Strategize on how to overcome them.
- Show you more examples of our work.
- Walk you through our partnership structures.
- Answer any other questions you may have.
Frequently Asked Questions
Brand strategy is a way for business stakeholders to dive deep into how their brand is perceived, positioned, and presented to a target audience. By having a clear brand strategy, brands can avoid confusing or alienating their target audience and gain clear direction on how they’ll build trust, attract the right customers, stand out from the competition, and guide their marketing/ communication efforts.
We take a collaborative approach to our brand strategy services and believe the best work comes from a place of commonality, and clear direction. To put it short, we welcome your input with open arms but are no strangers to taking the lead.
While a logo and tagline are a great start, our brand strategy services go deeper and take a more systematic approach to how the brand is perceived, presented, and positioned throughout brand touchpoints. A great example of this is how your customers interact throughout their experience with your business, from the sales process to email marketing to employee operations and everything else in between.
With experience in a wide array of industries, we most commonly work with tech, professional services, and brand manufacturers.
Brand strategy varies in length depending on the size of the scope, company, and campaign. However, in most cases, you can estimate about 6-12 weeks for a full brand strategy + campaign launch.
Absolutely! As a full-service creative marketing agency, we intend to develop a long-lasting relationship with you and are here to support your growth through brand strategy, creative, and marketing efforts.
FORMS NOT YOUR THING?
