Insight:
ActivePure is a company that creates air and surface purification systems using their proprietary “ActivePure Technology” to get rid of harmful contaminants in the air and on surfaces.
After gaining recognition for the usage within the US Space Program, their line of products have continued to be an essential choice in healthcare facilities, schools, businesses, homes and more to keep the air clean and safe.
Client
ActivePure
Services
Creative Direction
Brand Messaging
Photography
Video Production
Post-Production
Animation
The Campaign.
Idea:
With the launch of a new direct to consumer product, and needing additional support across different business verticals, Lucid played a pivotal roll in helping design campaigns, lead messaging efforts, and execute creative collateral for print, and digital usage.
Impact:
With the use of simplistic messaging and high-end creative collateral, ActivePure was able to successfully complete a rebrand across numerous business verticals, and launch a new product line.
Smart Rent
Let’s Get to Work!
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