Insight:
BRP (Bombardier Recreational Products) is a global brand manufacturing and adventure conglomerate featuring household-name brands like Sea-Doo, Can-Am, and Ski-Doo. The next step for their portfolio? Uncharted Society and Uncharted Playgrounds.
These additional brands bring invaluable digital platforms to foster experiences and connections for the outdoor community. Just one more step in BRP’s mission of “conquering new ways to move people.”.
Client
BRP- Uncharted Playgrounds
Services
Strategy
UGC
Messaging
Video Production
Post-Production
Animation
The Campaign.
Idea:
Like Airbnb, Uncharted Playgrounds had two audiences– A land owner and a rider. The platform aimed to connect both so the land owner could market their land and the rider could find new places to ride in the palm of their hand.
Our strategic campaign was simple: peak rider interest and build a community on social by creating/managing organic “User Generated Content” (UGC) around “Playgrounds” in Texas, Oklahoma, Arkansas, and Louisiana. All the while supporting landowner sign-up initiatives through engaging explainer videos.
Impact:
Our six-month campaign yielded numerous deliverable formats, including but not limited to short-form videos, explainer videos, YouTube bumper ads, static social ads, hero videos, and photography that would go on to support the organic growth of more than 2,000 Instagram followers, and 50+ land owner sign-ups within the test market of Texas.
dbt Labs
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