A Quick Review Of Alex Hormozi’s $100M Leads: How To Get Strangers To Want To Buy Your Stuff

Happy Monday 👋🏼

This past weekend, I enjoyed some time away with friends dirt biking the beautiful hills of Muenster, Texas, just north of the local DFW Metro. 

During the ride, I listened to a good portion of Alex Hormozi’s new book, $100 Million Leads: How to Get Strangers to Want to Buy Your Stuff. and have attached my biggest take away below.

Together, we explored, laughed, crashed, burned, and got a little dirty along the way. 

The good news? It is about an hour and a half ride to reflect, daydream, and ponder life and business. 

The Synopsis of $100M Leads: How to Get Strangers to Want to Buy Your Stuff

The synopsis is pretty clear by the title, but in case you’re wondering… it’s a fool proof system on how to 1. Understand where you’re at in your marketing and sales journey. 2. Formulate a dummy proof plan to get more people’s attention. 3. Implement that plan of action through key tactics. 

My Biggest Take-Aways From Alex:

My biggest takeaway from the book for me was a section called “The Core 4” 

As business professionals, marketers, and creatives, we often get so convoluted about how to do more, be more, and expect more that we forget how simple it really is to gain new clientele. That said, it amazes me how complex we make trying to get new clients and customers, when in reality, the more simple and straightforward you make your approach, the easier it is. (at least in theory)

1. Warm Out Reach: This part confirmed that one of the best ways to gain new business is to simply reach out. Past clients. Old friends. Family. Distant cousins. Old Colleagues. The more we connect on a human level and give goodwill, the better outcomes we will have in our businesses. And that goes for employees, business owners, and creatives alike. 
2. Post-Free Content: Content is in all of our lives, all the time. Anytime we scroll through Instagram, LinkedIn, Facebook, or Twitter, we are subconsciously being sold to, entertained, or swayed in one way or another. While we may not think we are interesting or have something to say, the truth is all of us have a unique perspective, and the more value we give to the world, the more alignment we create with cohorts and communities of people. This piece is a big one for us at Lucid Creative.
3. Cold Outreach: To be honest, cold outreach makes me cringe. However, this is part of the job of being a founder, creative, and marketer. The best insight I took away from this section was that you take on the role of problem finder and problem solver. If you are a guide and ask pointed and genuinely curious questions, you can build rapport and maybe even make a new friend along the way. 
4. Paid Ads: This portion got a bit technical. I understood what he was talking about. I understood how it makes a difference by crafting a great offer someone would feel stupid saying no to. I just have a different perspective on marketing, I suppose. That might make me sound like I’m leaving money on the table, but if you weigh the data between organic growth and paid growth over the course of time, they actually yield about the same return. And, at the end of it you have better brand equity by growing organically.

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