Service Overview

Fractional Creative Direction Designed To
Cost Effectively Elevate
Your Brands Marketing

Gain access to top-tier creative leadership to support your marketing initatives without a full-time hire.

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Why Choose Fractional Creative Direction?

Top-Tier Creative Talent Without The Full-Time Cost

Scalable Services Tailored To Your Needs

Fresh Perspectives And Innovative Ideas

Quick Integration With Your Existing Marketing Team.

What Is Fractional Creative Direction?

Fractional Creative Direction offers the expertise of a part-time creative director on a flexible, as-needed basis. It’s an ideal solution for businesses seeking top-tier creative leadership without the full-time cost.

Why Lucid For Fractional Creative Direction?

Strategic Storytelling

Access a strategic brand storytelling framework designed to clarify your messaging, discover your unique selling proposition, and use it as an asset to gain new customers.

Insightful Positioning

Stand out from the crowd and double down on your value proposition so you can turn your audience into repeat customers.

Elevated Perception

Pair your brand story with an impactful visual and written identity so you can sell more and give your audience a dream customer experience throughout brand touchpoints.

Systematize Your Marketing

Implement key business development and marketing systems that not only give you persona insights, but keep your brand top of mind.

Our Fractional Creative Solutions

Creative Development

Gain a comprehensive roadmap tailored to your brand’s unique vision, ensuring every marketing effort aligns seamlessly with your business goals.

Video Creative Direction

Transform your visual content into compelling stories that resonate with your audience, driving engagement and increase awarness and conversion.

Branding and Identity

Craft tailored campaigns to amplify your brand’s reach and engage your audience effectively, ensuring maximum impact and growth.

Content Creation and Direction:

Elevate your brand’s narrative with our Content Creation and Direction service, where you’ll receive compelling and cohesive content that captivates your audience and reinforces your message.

Marketing Campaigns Development

Create targeted and impactful campaigns that drive results and elevate your brand’s visibility in the market.

Web Design

Combine stunning aesthetics with intuitive functionality to create a website that not only impresses but also drives conversions and enhances user experience.

Creative Leadership

We help guide your projects with expert driven direction that produce exceptional outcomes.

Our Fractional Creative Direction Process.

Discovery and Assessment:

Step 1.

We start by gaining a deep understanding your brand, goals, and challenges.

Strategy Development:

Step 2.

Together, we’ll craft a customized creative strategy that fits your objectives perfectly, focusing on your brand’s positioning, understanding your target audience, and refining messaging.

Creative & Art Direction:

Step 3.

We’ll guide the visual and conceptual aspects of your projects, ensuring they align seamlessly with our strategy and your brand identity.

Team Collaboration:

Step 4.

We’ll work closely with your internal teams or external agencies, ensuring everyone is on the same page to execute top creative concepts flawlessly.

Project Oversight:

Step 5.

Throughout the process, We keep a close eye on progress, providing feedback and making adjustments as needed to ensure we’re achieving the best possible outcomes.

Performance Evaluation:

Step 6.

Together, we’ll assess the effectiveness of our creative initiatives, using metrics and feedback to continuously refine our strategies for ongoing improvement.

Adaptability and Flexibility:

Step 7.

As we navigate your projects, We adapt to any changes in requirements or priorities, maintaining our high standards of creative excellence and strategic alignment throughout.

Fractional Creative Direction Services For Mid Size Business Made Simple

Proudly Serving Profesional Services, Tech, and DTC Brands In Texas and Beyond.

Whether you’re in Dallas, Houston, Austin, or any other vibrant Texas city, our Fractional Creative Direction services are tailored to elevate your brand’s creative vision. From Fort Worth to San Antonio, we specialize in guiding your projects with strategic insight and innovative leadership, ensuring impactful results that resonate with your audience.

Helping you build a brand that is beautiful and effective.

Schedule your complimentary 30-minute video call with us if you are ready to unleash the power of your brand & business.

In this call, we will:

Talk about the challenges you’re experiencing.
Strategize on how to overcome them.
Show you more examples of our work.
Walk you through our partnership structures.
Answer any other questions you may have.

Schedule A Call

Frequently Asked Questions

1. What exactly does a fractional creative director do?

A fractional creative director provides part-time or project-based leadership in developing and executing creative strategies. They guide your brand’s visual identity, oversee project direction, and ensure creative initiatives align with your business goals.

2. How is hiring a fractional creative director different from a full-time creative director

Hiring a fractional creative director offers flexibility and cost-effectiveness. You get expert leadership without the commitment of a full-time salary, making it ideal for mid size businesses or specific project needs.

3. What industries benefit most from hiring a fractional creative director? Answer:

Virtually any industry can benefit from fractional creative direction, especially those seeking to enhance their brand presence through strategic and impactful creative direction. Common industries include technology, consumer goods, hospitality, and healthcare. Our focus is rooted in tech, DTC brands, and professional services.

4. How do you ensure our brand’s voice and vision are maintained with a fractional creative director?

Our team immerses themselves in your brand, conducting thorough research and collaborating closely with your team. This ensures that all creative outputs reflect your unique voice and align with your vision.

5. Can a fractional creative director handle large-scale projects and campaigns?

Absolutely. Our team is experienced in managing projects of various scopes and complexities. Whether it’s a single campaign or ongoing brand development, we’re equipped to deliver high-quality results.

6. How do we get started with hiring a fractional creative director for our business?

Getting started with fractional creative direction is easy. Simply reach out to us to discuss your specific needs and goals. We’ll tailor a plan that fits your budget and objectives, ensuring a seamless integration of creative leadership into your team.

FORMS NOT YOUR THING?

LET’S CHAT

Hello@lucidmedia.io

(817) 925-2648

1205 S White Chapel Blvd #270, Southlake, TX 76092

Fractional Creative Direction Designed To
Cost Effectively Elevate
Your Brands Marketing

Why Choose Fractional Creative Direction?