Insight:
Specializing in professional video equipment for the modern filmmaker was exploring brand ambassador partnerships with DP’s (Director of photography). In doing so, a unique relationship with our own David Wells, emerged to create a behind the scenes look at one of the brands most featured products– the Sumo 19SE.
The Campaign.
Idea:
Featuring a robust line of products, along with an advanced content marketing strategy that empowers and features the top filmmakers in the world. Our work together was to create a blended video format of information and entertainment that would resonate with their target audience while promoting the usability and functionality of the Sumo 19SE product line for mixed social and digital use.
Impact:
As a result of our efforts, the collaborative approach showcased a successful launch featuring needed communication in the format of a blog article, micro social content, youtube content, and more around the versatility of the Sumo 19SE inside of virtual production settings.
Smart Rent
Let’s Get to Work!
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